Marketing your Photography: how to reach a wider audience

20 November 2017

19:00 - 21:00

The Hellenic Centre, London W1
16-18 Paddington Street
London
United Kingdom
W1U 5AS

Tel:07768923620

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RPS Member£32.50 
Non RPS Member£37.50 
"Intense competition today makes marketing an essential part of a photographer’s activity if they are to get noticed and remembered.  In this seminar we explore how to identify your markets and how best to reach out to them".

In this last of three workshops, Zoe Whishaw, Commercial Photography Consultant and Mentor (www.zoewhishaw.com), will explore how to identify your markets and how best to reach out to them.

Marketing your photography:  how to reach a wider audience

  • What is the marketplace for photography?
  • How do successful photographers market themselves?
  • Who should you be marketing your work towards?
  • How important is branding for photographers?

Intense competition today makes marketing an essential part of a photographer’s activity if they are to get noticed and remembered.

I shall be exploring how to identify your market and how best to reach out to them. We’ll look at how to integrate a range of marketing initiatives (including social media, email, direct mail and others) around your brand so that you can achieve better recognition within your chosen marketplace.


About Zoe Whishaw

Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic advice for photographers at all stages in their career who what to take their work to the next level. She runs seminars and interactive workshops to help photographers hone their professional practice and also works on a one-to-one with those who need bespoke, objective advice to focus their creative energies and marketing and so gain competitive advantage.

As a seasoned Editor and Art Director she has had many years experience analysing and critiquing imagery across a broad spectrum of genre and subject areas. Zoe developed and contributed to the success of leading media company, Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography.

She has been on the judging panel of a range of national and international photography competitions, including the Association of Photography Awards, Wildlife Photographer of the Year and ArtGemini Prize and regularly conducts portfolio reviews at industry events.

www.zoewhishaw.com

Twitter: @zoewhishaw

Instagram: zoewhishaw

LinkedIn

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We are running this series of three seminars this Autumn:
1.   Building a photographic style:  the importance of personal projects - 25th September
2.  Effective websites for photographers - 23rd October
3.  Marketing your photography:  how to reach a wider audience - 20th November
SIGN UP FOR ALL THREE COURSES BEFORE 20th SEPTEMBER TO RECEIVE A DISCOUNT!

 

Judy Hicks
Email the event organiser
07768923620

Region: London