Effective Websites for Photographers

23 October 2017

19:00 - 21:00

The Hellenic Centre, London W1
14-16 Paddington Street
London
United Kingdom
W1U 5AS

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RPS Member£32.50 
Non RPS Member£37.50 
"A functionally efficient and well structured website is an essential expression of you and your brand and allows others to gain insight into your ideas and working practice". 

In this second of three workshops, Zoe Whishaw, Commercial Photography Consultant and Mentor (www.zoewhishaw.com), will explore the essential elements of an effective website.

Effective websites for photographers

  • What are the essential elements of an effective website?
  • What encourages return visits?
  • What are the key turn-offs?

A functionally efficient and well structured website is essential for effective marketing as a photographer. It is an expression of you and your brand and allows potential customers to gain insight into your ideas and working practice.

This seminar explores the essential elements of an effective website and looks at what encourages return visits as well as possible key turn-offs.

By better understanding the expectations of prospective clients, art buyers, picture editors and art directors as they hunt down new photographic talent, I’ll be looking into what makes a website a compelling and engaging encounter.

About Zoe Whishaw

Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic advice for photographers at all stages in their career who what to take their work to the next level. She runs seminars and interactive workshops to help photographers hone their professional practice and also works on a one-to-one with those who need bespoke, objective advice to focus their creative energies and marketing and so gain competitive advantage.

As a seasoned Editor and Art Director she has had many years experience analysing and critiquing imagery across a broad spectrum of genre and subject areas. Zoe developed and contributed to the success of leading media company, Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography.

She has been on the judging panel of a range of national and international photography competitions, including the Association of Photography Awards, Wildlife Photographer of the Year and ArtGemini Prize and regularly conducts portfolio reviews at industry events.

www.zoewhishaw.com

Twitter: @zoewhishaw

Instagram: zoewhishaw

LinkedIn

The three seminars this Autumn are::
1.   Building a photographic style:  the importance of personal projects - 25th September
2.  Effective websites for photographers - 23rd October
3.  Marketing your photography:  how to reach a wider audience - 20th November

 

 

Judy Hicks
Email the event organiser
07768923620

Region: London