Eye the Prize

10 February 2014

Industry news

Eye the Prize is a new website for the creative community, that helps develop skills and advance careers through the world of creative opportunity. Launched recently, Eye the Prize is the first platform to give students, recent graduates, professionals and complete outsiders – the chance to engage with opportunities in-depth, across the arts: Built Environment / Dance / Fashion, Arts & Crafts / Film Festivals / Fine Art / Industry Design / Music / Photography / Script Writing / Stage & Screen / Visual Communication / Writing.

Eye the Prize logoAt Eye the Prize, members can discover everything they need to support them on their creative journeys: competitions, awards, commissions, funding, professional training, residencies and paid internships & apprenticeships – now all entirely searchable according to individual requirements. Members can put themselves and their creative endeavours in front of leading organisations searching for outstanding work and the brightest talents.

Organisations can promote everything they have to offer under one roof. The basic package is free, with paid enhancements available, meaning organisations can potentially advertise to a wide talent pool, at no expense. For the first time, this guarantees Eye the Prize members are able to see everything available on a local, regional and global scale.

Eye the Prize enables education providers, professional organisations, membership bodies and charities to purchase discounted group memberships for their students, members and beneficiaries.

Eye the Prize is a community built for creative people by creative people. It is the brainchild of entrepreneurs Casey and Thaddeus Parsons, who discovered through their own careers in the arts that there was no single platform to help them realise their ambitions in the fields they love.

Casey Parsons, Eye the Prize Founder and filmmaker, said: “my brother Thaddeus and I (pictured) both struggled to find vital funding for our Post-graduate studies and upon graduation, witnessed first-hand the challenges that face today’s emerging artists and creative professionals – even those with passion, ambition and a good post-graduate education. Networking for opportunities, sourcing funding, seeking dialogue, generating connections – these are the experiences we shared with fellow creatives, graduates, artists and freelancers along the way. This common experience – the ups and downs of creative life – inspired Eye the Prize”.

Now our hope is that this vibrant, global platform will help unlock the potential of all those creative and talented people out there who are faced with the same dilemmas and filled with the same ambition and passion to succeed in a field they love.

Patrons of the arts/organisations and elite educational institutions signed up as supporters include: The Royal Photographic Society, University of the Creative Arts, Holts Academy of Jewellery, British Federation of Film Societies and Cockpit Arts.

Dr Michael Pritchard, Director-General of the Royal Photographic Society said: “Eye the Prize will act as an important showcase for photographers and others across the creative industries to present their work and to secure commissions. The Royal Photographic Society supports the initiative.”

Dr Simon Ofield-Kerr, Vice Chancellor of The University for the Creative Arts, said: “We are delighted to be a part of the Eye the Prize initiative. As one of Europe’s top creative arts institutions we’re always looking for exciting ways through which our students can promote their work and gain exposure to collaboration and commissioning opportunities. Our hope is that Eye the Prize can become a valuable tool with which our students will enjoy engaging.” 


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