A streetcar named Hyundai

07 November 2015

Industry news

Hot on the heels of the RPS London Region's Bleeding London project to photograph all 78,000 London streets Hyundai Motor UK is embarking on a drive to photograph and film 2000 central London streets defined by the world-famous cabbie ‘Knowledge’. The drive will be undertaken in the Hyundai ix35 Fuel Cell - a car that emits nothing but water and is the world’s first commercially-available hydrogen fuel cell car - and it will create the first ever single mosaic image of up to 650,000 street pictures, and a 200.5 second time lapse video of the whole journey.  This will mark Hyundai’s journey from 2005. 

The 50-day drive in the zero-emission Fuel Cell car, mapped out with the Ordnance Survey team who delivered the Olympic torch route, will be completed by some well-known names and employees of Hyundai Motor UK.  It launched on 29 September and runs to 19 November 2015.  More information can be found at www.astreetcarnamedhyundai.com.

A streetcar named HyundaiHyundai is creating entirely new software to capture the drive. This software will control the camera shutter, based on the car’s speed, distance travelled and angle of travel to capture the entire journey photographically. The camera will take pictures every 6-7 metres delivering an estimated 650,000 images - that’s 8,000,000MB of data.  The images will be woven into a world-first photo mosaic and a time lapse video. A bespoke software engine will also sequence, align and blend the images in real time creating a continuous image that will be available online at the end of the challenge.

The final 8 x 2m mosaic image will be exhibited to the public in London’s City Hall after the challenge has been completed.

Matthew Pencharz, Deputy Mayor for Environment and Energy, said: “I am thrilled with Hyundai’s progress in bringing fuel cell vehicles to the streets of London and I’m looking forward to seeing the results of their latest venture in the fantastic mosaic.

“As we look towards the introduction of the world’s first Ultra Low Emission Zone; hydrogen vehicles can play a huge role in improving air quality and reducing carbon emissions in our city, all of which supports our goal of protecting the health of Londoners, and lengthening our lead as the greatest city on earth.”

Tony Whitehorn, Hyundai Motor UK’s President and CEO comments:  “We’re incredibly proud of how far Hyundai has come in the UK in the short space of ten years. During this time our product range has been completely transformed through innovation, design and technology – all of which are encapsulated in the ix35 Fuel Cell. This vehicle is currently the only fuel cell car on sale in the UK and has been tested on the streets of London since 2013.

“A Streetcar Named Hyundai is a world-first challenge driven by a world-first product that is a demonstration of the ethos that has driven our brand development over the last ten years. I’m delighted that the people who have helped to get us to this point - our employees - will be an integral part of this journey and am very much looking forward to the outcome.” 

Nicola Adams, Hyundai ambassador and British Olympic Boxing Champion, launched A Streetcar Named Hyundai and drove the first leg with Hyundai UK’s President and CEO,Tony Whitehorn. Adams commented: “I’ve never been one to shy away from a challenge, and this one’s really amazing.  I’m thrilled to be taking part and this will be the first time I’ve driven a Fuel Cell vehicle so I can’t wait to get behind the wheel.”

The Fuel Cell offers the same practicality, performance, safety levels and driving experience that you would expect from a petrol or diesel powered vehicle - but with zero tailpipe emissions.  In fact, the only emission is water. Hyundai is leading the way on Fuel Cell vehicle technology globally and the Hyundai ix35 Fuel Cell is an important step towards truly sustainable vehicles.